Master Data Storytelling with Looker: A 7-Step Framework
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In this riveting video from Google Cloud Tech, Chrissy from Looker Developer Relations unveils a seven-step framework to revolutionize your data storytelling game using Looker reports. It's like taking your audience on a thrilling journey through the data universe, armed with the perfect tools to captivate and enlighten. The first step? Understanding your audience, like a masterful conductor gauging the crowd before a symphony. You must know who's in the audience, their interests, and how deep they want to dive into the data ocean. It's all about crafting a narrative that hits the bullseye every single time.
Next up, identifying your core purpose is like setting the North Star for your data story - a guiding light that keeps you on track without straying into bias territory. Structuring your narrative is where the magic happens; it's like arranging the pieces of a complex puzzle to reveal a breathtaking picture. Choosing the right visualizations is akin to selecting the perfect lens to capture the essence of your data landscape - whether it's a scatterplot for correlations or a funnel chart for sequential changes, each visualization must serve a purpose like a well-oiled machine.
Empowering your users with data context and interactivity is like handing them the keys to a treasure trove, allowing them to explore, dissect, and uncover hidden gems within the data. And let's not forget the importance of ethical data practices - transparency, accuracy, and objectivity are the pillars that uphold the integrity of your data story. Lastly, prioritizing accessibility ensures that your data story is a welcoming space for all, with colors, fonts, and layouts designed to cater to every viewer. So, buckle up, dive into the world of Looker reports, and unleash your storytelling prowess like never before.
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Image copyright Youtube
Image copyright Youtube
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